Positivity Beats Negativity

  For most of us, we realize that positivity beats negativity in our lives. That seems obvious. But it may be tough to have our positive feelings drown out our negative ones. In particular, our results may depend on our personality, social interactions, and the situation. Consider: Are YOU Focused Enough? Insightful Self-Branding Advice Free […]

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Shopper Online-Offline Psychology

  We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience   Shopper […]

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FORTY Facts on the Psychology of Color

Color is a very important component  of the marketer’s toolbox, as we have reported before (see 1, 2.) Colin Cieloha of Skilled.co makes these observations: “Are colors in business important? It is not something that I ever thought needed a serious consideration. I always thought that color was there to make things look pretty. Recent […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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