B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important. As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople […]
Read moreDON’T Commit a Major Resume Blunder
You wouldn’t do this would you? According to Forbes, “Harris Interactive conducted a survey on behalf of CareerBuilder among 2,298 hiring managers to unearth 12 of the most eccentric things employers have ever seen on résumés this year. For instance, one applicant wrote about her family being in the mob, while another candidate applying for […]
Read moreSmart Water: Humorous Advertising with Jennifer Aniston
Check it out — a celebrity playing on the constant media fascination with her. Clever, but will it sell Smart Water? [thanks to JFE for the link.]
Read moreHow Moms and Dads Are Different in Grocery Shopping
Check out the grocery shopping differences between moms and dads. Click the chart to learn more.
Read moreAre You Really in Control of Your Privacy Settings Online?
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends bad behavior, customer expectations, customer satisfaction, Firefox, good manners, identity theft, Internet Explorer, privacy 2
When you select a privacy option, it is expected that your selection be honored. But, is it? It may depend on your browser settings. In a story for the New York Times, Natasha Singer writes that: “The new Internet Explorer 10 comes with the don’t-track-me option automatically enabled, a fact that the software makes clear. […]
Read moreThe Best and Worst Times to Post on Social Networks
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When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times. Infographic from Social Caffeine; Clocks image via Shutterstock
Read moreLady Gaga’s New Social Media Effort
To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and […]
Read moreHow Coca-Cola Is Enhancing Brand Engagement
Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]
Read moreIs the P&G Innovation Well Running Dry?
For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]
Read moreCould Your Facebook Profile Win Or Lose You the Job?
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