Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty.Read more
Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.
As …Read more
Look at these trends in advertising and promotion.
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In this video, Linda Spencer, assistant director of the Office of Career Services at Harvard Extension School, offers cover letter and resume writing tips to sell yourself and get your …Read more