Web Site Usability and B-to-B

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important. As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople […]

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DON’T Commit a Major Resume Blunder

You wouldn’t do this would you? According to Forbes, “Harris Interactive conducted a survey on behalf of CareerBuilder among 2,298 hiring managers to unearth 12 of the most eccentric things employers have ever seen on résumés this year. For instance, one applicant wrote about her family being in the mob, while another candidate applying for […]

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Smart Water: Humorous Advertising with Jennifer Aniston

Check it out — a celebrity playing on the constant media fascination with her.   Clever, but will it sell Smart Water? [thanks to JFE for the link.]

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Are You Really in Control of Your Privacy Settings Online?

When you select a privacy option, it is expected that your selection be honored. But, is it? It may depend on your browser settings. In a story for the New York Times, Natasha Singer writes that: “The new Internet Explorer 10 comes with the don’t-track-me option automatically enabled, a fact that the software makes clear. […]

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The Best and Worst Times to Post on Social Networks

When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times.   Infographic from Social Caffeine; Clocks image via Shutterstock  

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Lady Gaga’s New Social Media Effort

To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and […]

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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