Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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Brand Boycotts

Many consumer boycotts of brands have been attempted, some more successful than than others, over the years. Businessweek has a nice slide show highlighting some of these boycotts over the years. Click the image to see the slide show. What do YOU think about boycotts? Are they ever justified? Do they work? How should companies […]

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Do Celebrity Endorsements Work?

We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting social media in full force. But as with traditional media, the question for social media endorsements is the same: Do you celebrity endorsements work? According […]

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Think Before Tweeting!

Some people and companies never seem to get the message — THINK before pressing enter on social media messages. Here’s another example of really ill-advised behavior. How can a company use a tragedy in a promotional or “clever” (not to most observers) manner? The recent shootings in Colorado were tragic, horrifying, and upsetting. It makes […]

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