Videos on How to Map the Customer Loyalty Cycle

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American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is …

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Getting Loyal Customers and Turning Them into Advocates

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All companies are after loyal customers — those who keep coming back to visit with the firms and regularly repurchase from them. It’s a tough competitive battle to capture and …

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Better Understanding the Mind of the Multichannel Shopper

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Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.

To better understand these shoppers, MasterCard recently published: The Retail CMO’s …

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Mary Pacifico-Valley: A Great Career in Auto Marketing

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Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo …

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Are You Doing a Good Job of “Courting” Your Customers?

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As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated.

Consider this observation from Oracle …

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