Enhancing Customer Lifetime Value

Good marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers. As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations are making sure that their efforts to acquire new customers have long-term results. These companies are putting a lot of focus on creating the best experience […]

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Package Size Matters

For marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or size. Since we often overindulge when we eat (at least, many of us :-)), package size has taken on even more importance. According to Sarah […]

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ClickFox’s 2013 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox.    

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The High-Tech Brick-and-Mortar Store

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are […]

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Classic Toys Go Multi-Generational

Although the Transformers movies are a 21st century phenomenon, Hasbro introduced Transformer toys nearly thirty years ago! And Hasbro has been able to sustain the popularity of this toy line for decades — which means that they are now appealing to a new generation of fans. Of course, the toys have been redesigned to keep […]

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Should PepsiCo Change Its Company Name?

This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message. As the WSJ reported: “With 60% of EBIT [earnings before interest and taxes] from snacks and less than 25% from brand Pepsi, isn’t it time to change the name? That line from […]

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Google Maps: Pedal to the Metal

HELLO: HOPE YOU ARE ALL SAFE AND SOUND. We’re still without power, Internet, and phone. STAY SAFE! With all of the criticism over the iPhone 5′s new mapping app, Google has picked a good time to enhance the quality of Google Maps. The Apple-Google battle continues. Click the map for a Mashable video on the […]

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