The Effect of Online Ratings on Consumer Behavior

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , 15

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer …

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Amazon Creates Its Own “Prime” Holiday

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , 3

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.

As Tim Parry recently reported for Multichannel Merchant: “While not unheard …

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Regulatory Issues In Europe for U.S. Tech Companies

Evans on Marketing Business-to-Business, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , 3

For quite a while, the European Commission has been rather tough in regulating large  American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — …

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Amazon and Its “Minions”

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The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015.

As reported by Sarah Perez for Tech Crunch: …

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