What Any Marketer Can Learn from Amazon Prime

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 1

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …

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Amazon Versus Hachette, Amazon Versus Disney, Etc.

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 2

As the world’s largest book seller and online retailer, Amazon is never afraid to flex its muscles with regard to suppliers. So, these questions come into play: Is Amazon acting …

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Is the E-Reader Revolution Already Over?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , , , ,

It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During …

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Where Are Future Technology Sales: Hardware Or Software?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing , , , , , , , , , , , , ,

Knowledge@Wharton makes a very interesting observation about the future of technology: “In recent weeks, Amazon.com, Microsoft, and Apple have all held splashy events to tout their newest tablets — the …

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