JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into the Internet stratosphere.
According to Marilyn Berelowitz, writing for JWT Intelligence: “As partisan anxiety ramps up in the period leading up to a major election, some brands have found ways to inject a bit of lightheartedness into the weighty moment. Now JetBlue is jumping into the fray, inspired by the frequently heard comments about leaving for another country if one’s candidate loses. With the ‘Election Protection’ promotion, the airline is giving away 1,006 round-trip international flights to partisans disappointed by the election results. People indicate their preferred party online and are entered into the sweepstakes only if that candidate loses next month. ‘Live free or fly’ is the tagline.”
Here is a YouTube video from JetBlue promoting this campaign.