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“Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also that the content is here king, i.e. you have to have something that attracts the interest and makes people to share it – and at the same time simple enough marketing message behind it so that it is easy to remember and naturally attaches to your brand.”

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