JetBlue Integrated Software to Track Complaints

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Technology and Marketing , , , , , 11

JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index…

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JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 1

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into …

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