2 Responses to “Emotional Engagement: A Key to Marketing Success”

  1. michelle baker November 27, 2012 at 6:10 pm #

    This type of marketing also comes in the form of a catchy song in a commercial or catchphrase.

    • michelle baker November 28, 2012 at 3:55 pm #

      To extend on what i already have said. the best and most successful commercials were often ones with a catchy song or anything memorable. However, just because a customer may have emotional engagement does not mean that they are going to purchase the product or even determine its success. For example, Sundrop soda had a commercial with a girl doing a funny dance wearing a shirt with the sodas logo, this commercial made people laugh but it was highly unaffective in the sales of the soda brand.

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