The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

Read more

How to Create a Hugely Successful Global Internet Marketing Campaign?

    Click the image for the full story “Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also […]

Read more