Different social media attract very different users, not only in the United States but around the globe. Let’s take a look at the user profiles by age for various countries.
As reported by Ayaz Nanji for MarketingProfs:
“The social platform with the youngest global user base is Tumblr, followed by Instagram, and Pinterest, according to a recent report by GlobalWebIndex. The analysis was based on survey data from a panel of people with Web access living in four countries at different stages Internet development: India, South Africa, Spain, and the United States.”
“Facebook has an older age profile than Twitter in all countries surveyed, though the gap is more marked in Spain and the US than in South Africa and India. In addition, the oldest Facebook user profile is in the United States, most likely because of the maturity of the market and the platform’s ubiquity there. LinkedIn and Google+ are the most commonly used social networks by the oldest demographic surveyed (55-64).”
Click on the image to see the demographic profiles of the four countries.