McKinsey’s New View of Segmentation

22 Jun

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.
 

 

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  1. McKinsey's New View of Segmentation | Marketing... - June 22, 2014

    […] In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct custo…  […]

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