Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
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Read moreThe Weak State of Consumer Confidence in Latin America
With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.…
Read moreThe Car as a Digital Entertainment Center
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing autos, cars, customer expectations, digital, entertainment, ethics, experiential marketing, Nielsen, technology, trends 3
New car entertainment technology has exploded in recent years.
According to Nielsen:
“Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its …
Read moreHow Healthy Are We? Perceptions Vs. Reality
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends analytics, bad behavior, consumer research, customer expectations, customer satisfaction, experiential marketing, health, Nielsen, obesity, planning, technology, trends 1
In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? …
Read moreNielsen’s 2014 Breakthrough Award Winners
Research giant Nielsen annually examines thousands of new product introductions.
As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry …
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