As we noted before, this is the era of interconnectivity. And some of us seem to always be on. See our series of three posts on “Are You Always ‘On’? …
Are YOU a Gift Splurger?
With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with …
Read moreThe Impact of Digital on Shopping Behavior
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and …
Read moreWhat Are Our Favorite Snacks?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Trends analytics, customer expectations, customer satisfaction, experiential marketing, food, healthy, Nielsen, product management, snacks, trends, unhealthy 16
With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?
According to recent research by Nielsen:…
Read moreWho Is Today’s Asia Pacific Consumer?
The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries …
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