Where Consumers Will Pay More for Products from Socially-Conscious Companies

A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of such firms. Nielsen recently did a global study on this topic; and the results might surprise you: “In Nielsen’s latest Global Survey on Corporate Social […]

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Nielsen’s Global Consumer Survey

Annually, Nielsen conducts surveys of consumers around the world. In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education, or religious […]

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Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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