There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world?
To …
Read moreHow We’re Watching Sports Content
All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications …
Read moreNielsen Video on the Value of Corporate Social Responsibility
Last month, we blogged about the interest of consumers around the world in socially conscious companies.
Today, to further the discussion, we are offering the video below from Nielsen…
Read moreWhere Consumers Will Pay More for Products from Socially-Conscious Companies
A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of …
Read more