The Weak State of Consumer Confidence in Latin America

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing , , , , , 5

With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people. So, consider this, from Nielsen: “Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a […]

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