Over the years, we have reviewed people’s differences by generation. Nonetheless, Gen X sometimes get overlooked. Wedged between Baby Boomers and Generation Z. Yet, Gen X remains important. We …
Consumer Sentiment in 2020
Late last month, we wrote about gearing up for the forthcoming holiday shopping season. While doing so, it is imperative to gauge consumer sentiment in 2020.
Even in September …
Read moreConsumer Confidence Takes a Dip
During 2019, the economy has been on a wild ride. Lots of good news. Offset by bad news as well. Especially around the globe. To marketers, a key indicator of …
The Weak State of Consumer Confidence in Latin America
With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.…
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