Tag Archives: consumer confidence

The Weak State of Consumer Confidence in Latin America

18 Feb

With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.

So, consider this, from Nielsen:

“Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a score of 88 in the fourth quarter [of 2014], as scores fell in five of the seven countries measured. Peru was the only country in the region where confidence improved and remained above the 100-score optimism baseline, rising four points to 101. Peru’s latest reading outperformed Brazil’s score, which dropped six points to 95, for the first time since 2011. Similarly, Mexico (85) decreased three points, Colombia (94) and Chile (81) decreased four points each, and Argentina (67) dropped one point. Venezuela’s score (70) was flat from the previous quarter.”

“There were few silver linings to be found in the region, as the outlook for job prospects declined in three of seven Latin American countries, and perceptions of personal finances fell in all countries except Peru. Furthermore, recessionary sentiment worsened by seven percentage points in both Brazil (73%) and Chile (59%)—the highest levels since Nielsen started tracking this sentiment in 2008.”

 
http://www.nielsen.com/us/en/insights/news/2015/latin-american-consumers-show-uncertainty-heading-into-2015.html
 

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