The Weak State of Consumer Confidence in Latin America

With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people. So, consider this, from Nielsen: “Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a […]

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The Car as a Digital Entertainment Center

New car entertainment technology has exploded in recent years. According to Nielsen: “Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options […]

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How Healthy Are We? Perceptions Vs. Reality

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity? Recently, Nielsen conducted in-depth research on this […]

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Nielsen’s 2014 Breakthrough Award Winners

Research giant Nielsen annually examines thousands of new product introductions. As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all […]

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What Motivates Car Buyers Around the World?

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? To answer this question, Nielsen recently conducted a large-scale online survey in 60 countries: “’Linking global automotive demand with consumer sentiments and media habits is vital to […]

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How We’re Watching Sports Content

All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers. According to Nielsen: “In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 […]

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Nielsen Video on the Value of Corporate Social Responsibility

Last month, we blogged about the interest of consumers around the world in socially conscious companies. Today, to further the discussion, we are offering the video below from Nielsen: “All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers receptiveness […]

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Where Consumers Will Pay More for Products from Socially-Conscious Companies

A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of such firms. Nielsen recently did a global study on this topic; and the results might surprise you: “In Nielsen’s latest Global Survey on Corporate Social […]

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Nielsen’s Global Consumer Survey

Annually, Nielsen conducts surveys of consumers around the world. In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education, or religious […]

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Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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