The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile …
Read moreNot surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience.
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Read moreTonight’s 12-12-12 Music Concert to raise money for those affected by Superstorm Sandy will be the largest televised live event in entertainment history. It will be simulcast across the world …
Read moreWhether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
Read moreAdvertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected …
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