As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising — U.S. B2B Digital Advertising Spending Trends — A Timeline on Advertising’s History
In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right?
Advertising Media Still Shifting — 1
“One of the golden rules of advertising is that money follows eyeballs. And since people look at their smartphones pretty much all the time these days, it’s no surprise that advertising budgets are shifting to mobile devices as well.”
“According to Zenith’s latest global advertising forecast, advertisers will spend an additional $72.6 billion a year on mobile ads in 2020 compared to last year. Having overtaken desktop ads last year, mobile devices now rank as the second largest advertising medium worldwide. They trail only television. By 2020, mobile ad spending will reach $180 billion, nearly double the total for desktop advertising ($94 billion).”
Advertising Media Still Shifting — 2
“An old advertising adage says ‘money follows eyeballs.’ That means ad spending will follow wherever consumers focus their attention or time. If this were true, ad revenue by medium should roughly align with the average time people spend using different media. But is that really the case?”
“Compare U.S. ad revenue data from the Interactive Advertising Bureau to daily media consumption estimates by eMarketer. The chart shows the indicators correlate. In 2017, U.S. consumers spent the most time watching TV and using mobile devices. And that is where most ad dollars went. There is one big exception: print media, which receive more ad dollars than it should based on the time people spend with newspapers and magazines.”