In Today’s World, Valuable Data Can Be Found Almost Anywhere

In our new digital world, the amount of data that are available is massive. And such data can sometimes come from unexpected and unusual sources.

Consider these observation from Katie

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The Biggest Online Challenges for B2B Marketers

Business-to-business marketers face some key online challenges that must be addressed.

According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services.

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Social Media and Brands: A Global Perspective

In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages.

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