Bob Dylan and Watson October 7, 2015 Evans on Marketing Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, Bob Dylan, entertainment marketing, IBM, innovation, promotion, social media, video, Watson 3 Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.” Watson is, well, an IBM supercomputer, … Read more
