How Do Consumers Feel About “Native Advertising”?

What is “native advertising” and why are some people upset about it?

Consider this commentary from eMarketer:

“Social networks, news sites, digital content aggregators, and streaming media services are rife

Read more

Will Calorie Counts Stop the Criticisms Directed at Coke?

The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.

Here’s what Coke

Read more