Trends in Advertising

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With the rapid growth of the digital era, advertising sure has changed. Some of the changes have been gradual. Others have been dramatic. And consumer trust remains a big consideration …

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Is It OK for Celebrities to Plug Products on Social Media?

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Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the …

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Finding an Alternative to User IDs and Passwords

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How many user IDs and passwords do you have? Hopefully, you have several to keep your identity and personal information private. But, unfortunately, today’s advanced computing power can easily hack …

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What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , ,

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …

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