For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend …
Read moreEthically, Should There Be a “Pink Tax”?
Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee …
Read morePLEASE Be a Smart Customer This Holiday Shopping Season
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Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions …
Read moreCan You Personalize Marketing without Shopper Participation?
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One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as …
Read moreWhen Marketing’s Good, It Can Do GOOD
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Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂
Consider the annual Wildlife Conservation Film Festival (WCFF)…
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