Do the Right Thing: Let’s Support One Another

We know that firms which act in an ethical manner often benefit financially from their actions. Examples? Purpose-Driven Brands’ Marketing Lessons. World’s Leading Ethical Companies 2017. But, what about us as individuals? Don’t we have obligations too? That’s why this post covers do the right thing: let’s support one another. Consider this view from Mass […]

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A Salute to State Farm for Promoting Community Service

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.” To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here […]

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The WWE Really Knows How to Give Back to the Community

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities. But the WWE certainly scores a 10+ for its involvement in the community, […]

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