Tag Archives: community involvement

A Salute to State Farm for Promoting Community Service

16 Mar

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.”

To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here is one of those TV ads:

 “State Farm Neighborhood Sessions® celebrates good neighbors — the kind of good neighbors who have your back and work hard to make their communities better. Meet some Oklahoma superstars who inspire others through their passion for good.”


 
This month (March 2017), State Farm introduced a new TV ad called “The Following:”

“Let’s turn caring into doing. Visit http://NeighborhoodofGood.com to find volunteer opportunities in your community. Causes include education, health care, homelessness, veterans, animals, and many others.”


 

The WWE Really Knows How to Give Back to the Community

21 Aug

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities.

But the WWE certainly scores a 10+ for its involvement in the community, especially with the Make-A-Wish Foundation — a nonprofit organization with “tens of thousands of volunteers, donors, and supporters who advance the Make-A-Wish vision to grant the wish of every child diagnosed with a life-threatening medical condition. In the United States and its territories, on average, a wish is granted every 37 minutes.”

WWE’s efforts on behalf of the Make-a-Wish Foundation were recently highlighted by ESPN.com:

“On Monday August 24, 2015, WWE’s wrestler John Cena will become the first celebrity to grant 500 wishes in Make-A-Wish Foundation history. ‘I just drop everything,’ Cena said. ‘If I can offer a fantastic experience, I’ll be first in line to do my part.’ Cena granted his first wish in 2004, about two years after his WWE debut. As he soared toward the top of the wrestling world, so did his popularity with Make-A-Wish children. He granted his 300th wish in 2012 and hit 400 in 2014. He was the first celebrity to reach those milestones. ‘They certainly deserve a day as a real kid,’ Cena said.”

“The 38-year-old Cena is following a WWE tradition of granting wishes. The organization has granted more than 6,000 wishes to meet WWE superstars or attend its live shows. The tradition started in the early 1980s with Hulk Hogan being the most requested. Nearly 50 wrestlers have granted wishes since 2001. With WWE chief brand officer Stephanie McMahon on hand, the sports entertainment company made a $1 million commitment to Make-A-Wish at a recent event.”

“Many families stay in touch with Cena, sometimes writing that the time spent helped turn the child’s attitude and physical condition around. He also receives heartfelt, thankful letters for brightening days for children who eventually died.”

To read more of the ESPN story, click the image.
 

 

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