Tag Archives: community involvement

Do the Right Thing: Let’s Support One Another

1 Jan

We know that firms which act in an ethical manner often benefit financially from their actions. Examples? Purpose-Driven Brands’ Marketing Lessons. World’s Leading Ethical Companies 2017. But, what about us as individuals? Don’t we have obligations too? That’s why this post covers do the right thing: let’s support one another.

Consider this view from Mass Mutual:

“2017, for a lot of reasons, was a tough year. Such as news headlines dominated by rising international tensions, natural disasters, and increased inequality. But if you take a closer look, you see 2017 was filled with stories to restore your faith in humanity. Stories like the Texans who used their fishing boats to scour flooded neighborhoods for people trapped in the aftermath of Hurricane Harvey. And the the motorcycle group in Indiana who escorted an 11-year-old bullying victim to his first day of middle school. Mass Mutual is giving a voice to these inspiring people who looked out for each other this year at TheUnsung.com. We believe they’re the embodiment of our Live Mutual philosophy and their stories deserve to be heard and shared widely.”

Click the image to access Mass Mass Mutual’s corporate responsibility site.

Do the Right Thing: Let's Support One Another -- Mass Mutual

So, join in and see more below from Mass Mutual.


Do the Right Thing: Let’s Support One Another

First, take a look at this inspiring 2017 Mass Mutual recap of good deeds by people.

Now, appreciate some “unsung heroes,” as described by Mass Mutual.


“When motorcycle enthusiasts from Indiana rallied to support a sixth-grade boy who was being bullied, they did much more than help shine a spotlight on a pervasive problem in schools. They restored a child’s faith in human kindness.”


“He served his country during one of its most trying and crucial battles: D-Day. And now his Miami community is paying Charles Adderley, they city’s oldest World War II veteran, back.”


“Ginger Sprouse didn’t know that her decision to stop and talk to a homeless man on the corner would change the course of a young man’s life — or create a groundswell of community support. She only knew that someone needed to help.”


“Hurricane Harvey hit and devastating, dangerous flood waters rose … but so did people’s support for one another. And the strength that came from that support helped many weather the storm.”


“What happened after a purposely-set fire destroyed a mosque in a small Texas town? An outpouring of mutual support as churches and a synagogue opened their doors to displaced Muslim worshipers.”


“Four Florida teens started a lunch club that changed the world – or at least the world for dozens of students at Boca Raton High School who previously ate alone.”


A Salute to State Farm for Promoting Community Service

16 Mar

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.”

To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here is one of those TV ads:

 “State Farm Neighborhood Sessions® celebrates good neighbors — the kind of good neighbors who have your back and work hard to make their communities better. Meet some Oklahoma superstars who inspire others through their passion for good.”

This month (March 2017), State Farm introduced a new TV ad called “The Following:”

“Let’s turn caring into doing. Visit http://NeighborhoodofGood.com to find volunteer opportunities in your community. Causes include education, health care, homelessness, veterans, animals, and many others.”


The WWE Really Knows How to Give Back to the Community

21 Aug

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities.

But the WWE certainly scores a 10+ for its involvement in the community, especially with the Make-A-Wish Foundation — a nonprofit organization with “tens of thousands of volunteers, donors, and supporters who advance the Make-A-Wish vision to grant the wish of every child diagnosed with a life-threatening medical condition. In the United States and its territories, on average, a wish is granted every 37 minutes.”

WWE’s efforts on behalf of the Make-a-Wish Foundation were recently highlighted by ESPN.com:

“On Monday August 24, 2015, WWE’s wrestler John Cena will become the first celebrity to grant 500 wishes in Make-A-Wish Foundation history. ‘I just drop everything,’ Cena said. ‘If I can offer a fantastic experience, I’ll be first in line to do my part.’ Cena granted his first wish in 2004, about two years after his WWE debut. As he soared toward the top of the wrestling world, so did his popularity with Make-A-Wish children. He granted his 300th wish in 2012 and hit 400 in 2014. He was the first celebrity to reach those milestones. ‘They certainly deserve a day as a real kid,’ Cena said.”

“The 38-year-old Cena is following a WWE tradition of granting wishes. The organization has granted more than 6,000 wishes to meet WWE superstars or attend its live shows. The tradition started in the early 1980s with Hulk Hogan being the most requested. Nearly 50 wrestlers have granted wishes since 2001. With WWE chief brand officer Stephanie McMahon on hand, the sports entertainment company made a $1 million commitment to Make-A-Wish at a recent event.”

“Many families stay in touch with Cena, sometimes writing that the time spent helped turn the child’s attitude and physical condition around. He also receives heartfelt, thankful letters for brightening days for children who eventually died.”

To read more of the ESPN story, click the image.


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