We know that firms which act in an ethical manner often benefit financially from their actions. Examples? Purpose-Driven Brands’ Marketing Lessons. World’s Leading Ethical Companies 2017. But, …
Read moreA Salute to State Farm for Promoting Community Service
For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend …
Read moreThe WWE Really Knows How to Give Back to the Community
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing community involvement, ethics, experiential marketing, Jon Cena, Make-A-Wish Foundation, trust, WWE 6