Symantec — which provides security, storage, and systems management solutions — has released its Internet Security Threat Report 2014, a comprehensive 98-page document:
“Symantec has established the most comprehensive …
Read moreB2B Content Marketing: 2014 Benchmarks
Starfleet Media recently conducted a study on content marketing — The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:
“While there was already good research out there …
Read moreVisualizing Big Data — A Microsoft Video
Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, B to B, B2B, big data, Microsoft, technology, video 2
B2B Firms and Online Content Marketing
Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.
In the following infographic, Clearpoint “describes why marketers create content, how they use content, and …
Read moreAd Age’s 2014 B-to-B Marketing Fact Pack
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media advertising, analytics, B to B, B2B, planning, promotion, social media, tips, trends 1
Advertising Age has just published the 2014 edition of its B-to-B Marketing Fact Pack. This fact pack “includes spending trends for the leading marketers, as well as covering topics …
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