What factors are important to digital advertising buyers?
According to eMarketer:
“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad
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Don’t Have Bad Content on Social Media
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media B to B, B2B, bad behavior, blog, content marketing, customer expectations, Nicole Karlis, planning, Scripted, social media, tips, trends
Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.
As Nicole Karlis reports for …
Read moreWhat Works in B2B Marketing and Social Media
B2B Marketing annually produces a Social Media Benchmarking Report. This report is written in association with Circle Research; and it is designed to provide insight into social media trends …
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Social Media Use Growing for SMBs
Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media analytics, B to B, B2B, BIA/Kelsey, customer expectations, experiential marketing, Facebook, infographic, medium firm, small firm, social media, trends 1
With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore.
According to…
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