In new list of the best global brands, Coke is #1 for the 13th year. Guess who is closing in…
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Trends analytics, Apple, brand, Coke, global, opportunity, promotion, trends
The strongest brands in the world shuffle a little from prior years. Apple (of course) is the biggest winner!!…
Read moreDoes Apple NEED a New iPhone?
Apple has had a lot of good news lately, including its position as the most valuable company in the world.
Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though …
Read moreComing Soon: A Smaller iPad?
Evans on Marketing Product Management, Social and Digital Media, Technology and Marketing, Trends Amazon, Apple, competition, Google, ipad, price, small, tablet, technology
According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a …
Read moreCan Microsoft Finally Generate a Success in an Apple Marketplace?
Evans on Marketing Product Management, Technology and Marketing Apple, business model, Microsoft, Surface, tablet, technology
As Microsoft announced that it would soon be introducing its own tablet, the Surface, to compete with the iPad and Droid-driven devices, four questions come to mind:
- Can Microsoft be successful