Emojis: A Booming E-Marketing Tool

Evans on Marketing Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 9

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” …

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More Than 25% of Super Bowl Advertisers Will Be Newbies

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 11

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” …

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Is Advertising on the Super Bowl a Touchdown?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , 1

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa …

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Star Wars Is Finally Here: Will the Hype Pay Off?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 14

The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype …

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May the Force Be with You — and Your Toys

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 17

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.

According …

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