Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:
“This infographic shows how our brains perceive, and respond to ads. The impact of design …
Read moreDevising Great Slogans
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media advertising, competition, customer expectations, experiential marketing, infographic, promotion, SiteProNews, slogans, social media, Taco Bell, tag lines, trademarks 13
The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.…
Read moreThe Effect of Online Ratings on Consumer Behavior
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media advertising, Amazon, competition, customer expectations, Northwestern University, online ratings, online shopping, opportunity, PowerReviews, promotion, success, trust 15
Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer …
Read moreIs Toyota Going Back to the Future — Or the Past?
From 1985 to 1990, Universal released three Back to the Future movies starring Michael J. Fox and Christopher Lloyd. These three films grossed about $960 million in worldwide revenue (which …
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