Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time).
What is especially interesting about the 50th anniversary Super Bowl is how many companies will be advertising for the first time. As reported by Jeanine Poggi for Advertising Age:
“The usual advertising stalwarts will certainly be on hand for Super Bowl 50, but so will plenty of newbies. Longtime advertisers like Budweiser and Coca-Cola will share the stage with brands like Amazon, Colgate, and Marmot, which are all making their Super Bowl debuts. Overwhelmingly, the marketers making their Super Bowl debuts have one goal in mind — to build brand awareness.”
“There are currently 13 confirmed marketers that will air commercials in the big game for the first time, up from 10 in 2015. Already, that figure would make Super Bowl 50 the third most popular game for new advertisers since such stats began being tracked. There were 19 first-timers in 2000 and 14 in 1999, according to Kantar Media, which has tracked the Super Bowl since 1988.”
Click the image to see the 13 newbies.