Stronger FTC Influencer Marketing Rules

Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some abuses in the use of influencer marketing, stronger FTC influencer marketing rules introduced new rules. Our past posts on influencer marketing include the following:  Influencer Marketing: […]

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The Most Popular Athletes in the World

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the […]

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For Jennifer Aniston, An Endorsement Means an Equity Position

Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof. Click the photo from Living Proof to access a Wall Street Journal video on this endorsement. Post suggested by David Guo  

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Do Celebrity Endorsements Work?

We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting social media in full force. But as with traditional media, the question for social media endorsements is the same: Do you celebrity endorsements work? According […]

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