As we know, the top athletes in the world are not only popular. They are also well-paid. Previously, we looked at the 2018 World’s Most Popular Athletes. And today, …
Stronger FTC Influencer Marketing Rules
Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some …Read more
The Most Popular Athletes in the World
A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products …Read more
For Jennifer Aniston, An Endorsement Means an Equity Position
Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof.
Click the photo …Read more
Do Celebrity Endorsements Work?
We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting …Read more