Understanding “Proximity Marketing”

Here’s another term for our marketing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept? As Marketing Tech Blog explains it: “Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at […]

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Sprout Social Media Index

There is a lot of discussion about how companies should/can rate the effectiveness of social media. One interesting assessment is the Sprout Social Index. As reported by Douglass Karr for Marketing Technology Blog: “5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the […]

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