So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best?
Consider this list of best business users of Instagram from HubSpot’s Lindsay Koliwich. We are citing HubSpot’s top five. To see its full list of 16 firms, click here:
- WeWork — “It provides shared office spaces in cities and countries all over the globe — so it only makes sense that they should post a lot of photos showcasing their beautiful office spaces.”
- National Geographic — It “posts photos from contributors traveling anywhere from large cities to the Arctic to small African villages. It’s built an enormous following — 42.4 million followers as of this posting — and established themselves as one of the very top Instagram brands in the world.”
- Coca-Cola Argentina — “Coca-Cola’s social media presence is impressive across all the social platforms. friendship, and sports. The brand’s personality comes directly from this: ‘It’s happy, playful, friendly, refreshing, and all about sharing and having a good time.’ Take a look at how Coca-Cola Argentina uses Instagram to celebrate that personality and that target audience.”
- Frooti — “Here’s another brand that uses Instagram to showcase a distinctive personality. Frooti, the largest-selling fruit drink brand in India, posts images that are so unique and so consistent that anyone else posting similar content might be seen as a copycat.”
- Frank Bod — “This Australian body and skin care brand has one of the best presences on Instagram. Their products are coffee-based, so many of their photos include models covered in their product, which basically looks like coffee grounds. This is their signature play on Instagram, and we love how they make fun of themselves with photos.”