Where Is Wearable Technology Headed in 2016?

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016? Here are 2016 predictions from James A. Martin, writing for CIO.com: “The popularity of wearables will continue to mount.” “Smartwatches won’t kill off […]

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As the World Ages: What Are the Marketing Implications?

People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old male in the United States now has a future life expectancy of about 30 years (five years longer than in 1970), and a typical 50-year-old U.S. […]

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Developing a Marketing Plan

Are strategic plans in marketing important? They are in our view. 🙂 Take a look at the video below and the article from Entrepreneur, which notes the following: “Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a […]

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Are YOU Ready for the New World of APIs?

Do you know what an API is and how it is/will be transforming technology? To learn about APIs, read on. 🙂 According to software giant CA Technologies: “Think about what you can do today that you could not 15 years ago. Hail a ride or start your car from a smartphone. Find a restaurant from […]

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The Best of Evans on Marketing in 2015

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks. See How Well You Can Do on This Entertaining Marketing Quiz For What Career Are You Best Suited? Be a Smart Customer: 2015 Holiday Shopping Tips Body Language Errors to Avoid During Interviews What Are the Toughest Languages to Translate? Doing Better with […]

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Updating Our Most Popular Post EVER

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you! As a result, with the start of 2016, we are updating this post with EIGHT new sources of information (all published in 2015) on online shopping […]

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