China-Based Singles’ Day Dwarfs Cyber Monday Sales

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , 9

China’s online Alibaba is the leader in special events (see this post).  As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers …

Read more