Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking.
Whether you’re offering an omnichannel solution from your brick-and-mortar store or running a complete E-commerce business, the busiest time of year has already begun. If your product and your placement are strong, converting potential buyers into paying customers shouldn’t be difficult.
But getting conversions on E-commerce sites is harder than ever. What’s the secret to increasing conversion rates this holiday shopping season and breaking your sale records? This is the question of every single online store at this time of this year, no matter how big or small they are or how long they’ve been in business. This post contains a useful answer to this question.
If we figure this out, we can easily implement that strategy into the system, and (in ideal conditions) our conversion rate should increase. There are tons of reasons why Web visitors convert, including pricing, quality of products, ease of use (UI/UX), product warranties and return policies, free shipping, and more; but if you keep these things constant, then the main reason why customers convert is simple: it’s based on how they feel.
When it comes to feeling, the importance of customer service cannot be overstated. There might be many stores offering the same kind of deal that you have on your Web site, but if your customer service is better than others, potential visitors will convert on your site and continue to come back for more.
In talking about customer service, what instantly comes to mind is E-mail, phone, and social media support. However, this is what everyone is doing. How do you stand out from the pack? What you need is something different, memorable, responsive, reliable, quick, personal, and efficient. This is where Live Chat Software comes into play. It serves all of those needs. Plus, new technology has made it possible for any SMB to add real-time support to their website in just a few minutes.
Live chat software lets you communicate with potential customers while they are browsing your Web site. You can help them on the spot, making it far more likely that they will convert into paying customers. If they are not contacting you, you can reach out proactively and help them make better decisions.
There are numerous benefits of having live chat on your website. We recently published a live chat infographic, as shown below.
This is a tried and tested formula and many big brands follow it throughout the year. Enable a live chat plugin on your website and start converting potential customers like a pro. Let’s make this holiday shopping season one for your customers to remember!