Glassdoor’s Best Employers for 2017: Multiple Rankings

Each year, career services firm Glassdoor publishes various lists of “best places to work,” based on feedback from those job seekers and employees providing feedback to Glassdoor. By clicking on the image shown below, you can access Glassdoor’s 2017 “best” recommendations.     What makes Glassdoor’s lists especially valuable are the number of different perspectives […]

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As the World Ages: What Are the Marketing Implications?

People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old male in the United States now has a future life expectancy of about 30 years (five years longer than in 1970), and a typical 50-year-old U.S. […]

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2015 Most Desired Employers by U.S. Business Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys are highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum U.S. Undergraduate Student Survey results are based […]

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Why Aren’t Wages Rising Faster?

Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages risen faster and higher than they have? Are wages finally ready to have a meaningful uptick? According to Knowledge@Wharton: “An early spring looks in store […]

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Universum’s 2014 Top Employer Rankings: Part 1 — the U.S.

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers are highlighted. In Part 2, global/foreign employers will be highlighted. The 2014 Universum U.S. Undergraduate Student Survey results are based on the responses of more […]

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The U.S. Middle Class: Losing Some of Its Luster Globally

The income of the U.S. middle class is still among the world leaders — but the lead is narrowing. According to, David Leonhardt and Kevin Quealy, reporting for the New York Times: “The American middle class, long the most affluent in the world, has lost that distinction. While the wealthiest Americans are outpacing many of […]

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