Employees who interface with consumers can have a tremendous impact on the customer experience and customer satisfaction, which even giant firms such as Google have learned. Therefore, employee morale …
Read moreEntrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!!
After viewing the video, what lessons …
Read moreTo quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is …
Read moreLego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, …
Read moreHere’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
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