A Novel Use for Office 365: Product Innovation

When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation. [NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can […]

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Food Brands Capitalizing on Instagram

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image […]

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Global Social Media Ad Spending Is Booming

As reported by eMarketer: “Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The […]

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Global Brand Simplicity

What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post. According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report. Each year, […]

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How Can We Train Ourselves to Be More Innovative?

We’d all like to be successful innovators such as Steve Jobs, Mark Zuckerberg, Bill Gates, and others. So, how can we train ourselves to be more innovative? Check out this slideshow by Raman Kalia, a consultant from India.    

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Will the New $50 Amazon Tablet Be a Success?

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 tablet in time for the holiday shopping season. HOW DO YOU THINK THIS PRODUCT WILL […]

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Being Motivated at Work

Would you consider yourself to be motivated about your work? Or are you lethargic and bored by your job? Of course, we should want to answer yes to question 1 and no to question 2. According to HubSpot: “Do you ever find yourself struggling to feel motivated at work? Perhaps you’re bored or tired. Or maybe […]

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Online Customer Reviews Important for Local Businesses

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance. Consider these recent observations from eMarketer: “Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews […]

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Branding Design Templates from Canva

Canva is a provider of design materials of all types (many free), including branding design templates: “Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, and so much more. Search and drag to create beautiful designs without […]

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Career Advice from Learn How to Become

Learn How to Become has some excellent career resources at its Web site. At the top of the screen are several tools that are available from the Degrees by Career and Career Toolkit tabs. It also features these specific career advice sites. 15 Best Job Search Sites Green Careers Non-Profit Careers Veteran’s Guide to Getting […]

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