2015 Student Opportunities from Marketing Edge

Opportunities from Marketing EDGE Hello, My name is Rachel Fontana and I am the Assistant Program Manager at Marketing EDGE. Marketing EDGE is a nonprofit organization dedicated to educating, developing, growing, and employing college students in the field of marketing. I am thrilled to announce that Marketing EDGE and Google are currently recruiting high achieving […]

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Globally, Brick-and-Mortar Stores Still Alive and Kicking

Despite perceptions to the contrary, on a global basis, the brick-and-mortar store is not fading away in the face of online and mobile shopping — as long as such stores are committed to customers and adaptive to the times. eMarketer reports that: “Customer satisfaction may be down in the U.S. for brick-and-mortar retailers, but globally, […]

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How to Generate Greater Customer Loyalty

by Joel R. Evans and Barry Berman In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of frequent-shopper programs. WHAT IS A FREQUENT-SHOPPER PROGRAM? It is one awarding special discounts or gifts to people for their continued patronage. In most such programs, customers […]

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Marketing Budgets Report 2015

Marketing budgets in 2015 are expected to grow, in some cases, for the first time in years. As Nicola Cooper reports for Responsys: “The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are […]

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Infographics Made Simple

Have you ever wondered how difficult it is to prepare your own colorful, fact-filled, dynamic infographics? Well, Erik Devaney, writing for HubSpot, shows how simple this is via a series of tips and examples. So, get started on your own infographics. 🙂 “A 2014 study shows that the use of infographics among B2B marketers increased 9% from […]

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Why Aren’t Wages Rising Faster?

Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages risen faster and higher than they have? Are wages finally ready to have a meaningful uptick? According to Knowledge@Wharton: “An early spring looks in store […]

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A Beginner’s Guide to Keyword Research for Search Engine Optimization (SEO)

An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO). For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips: “While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one […]

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Looking for a New Job? Consider These Questions

Do you ask yourself several relevant questions BEFORE starting a job search? You should. We’ve written about this before as part of our personal SWOT analysis. Consider these observations from Tai Goodwin, writing for Careerealism: “The perfect time to start your job search is before you begin feeling a desperate need to get out of […]

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Using Database Marketing to Target Loyal Customers: A Small Business Guide

by Joel R. Evans and Barry Berman As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what they can do to gain the loyalty and increased patronage of their current customers. One of the ways to improve this situation is to develop a […]

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