An Infographic Dictionary for Business Founders

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has its share of startups and founders. It has its own lucrative lingo. Outsiders need time […]

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How to Generate Better Product Ideas

New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today. Many companies recognize that idea generation and assessment are aided by following a series of steps. Others are totally haphazard in their approach and hope […]

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The Promotion Value of Store Window Displays

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland: “Some fashion brands have gained a reputation for their impressive window displays, most notably […]

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An Infographic Look at the Evolution of Web Design

Web design and the quality/features of Web sites have certainly come a long way over the last 25 years. AmeriCommerce has put together an excellent infographic on the evolution of Web design: “During the 25 years since the Internet entered our lives, change has been the only constant. And nowhere has that trend of ongoing […]

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Social Media Analytics and Google+

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million active monthly mobile users. 22 percent of online adults visit Google+ at least once per […]

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Why People Unfollow Brands on Social Media

Clearly, a key company and individual goal is to have people “like” their social media efforts enough that they become loyal to those efforts. When too many followers abandon social media sites, there is a big problem for marketers. So, why do people “unfollow” brands? If we can understand the reasons, we can improve our […]

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Taylor Swift: Marketing Guru

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify. Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton: If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift […]

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At Work, Be a GREAT Colleague

All of us need to understand our roles and functions in the companies for which we work. We should want both our bosses and peers to view us in a favorable light and perceive us as great colleagues. As Officevibe notes: “Let’s face it, we all have been around (or have been) someone in a […]

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Generating Pricing Power

In this era of cost-cutting and price discounting, it has become harder for many firms to price their products in a profitable manner. Yet, this can be done! As McKinsey’s Jay Jubas, Dieter Kiewell, and Georg Winkler report: “Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other […]

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A New Golden Age for Marketing?

The modern field of marketing has had a nice long run — and steadily evolved along with technology and customer trends. So, has the marketing discipline peaked or are the best times still ahead? According to McKinsey’s Jonathan Gordon and Jesko Perrey, we are entering “the dawn of marketing’s new golden age. Marketers are boosting […]

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