Tag Archives: Bain & Company

Firms on Glassdoor’s Best Employers Survey Each Year

10 Jan

In December, we highlighted Glassdoor’s 2018 Best U.S. Employers. And we studied Optimizing Employer-Employee Relationships. Earlier last year, we posted about Marketing Career Planning and Career Development. In addition, we looked at Getting Off a Bad Career Path. Today, we see the  firms on Glassdoor’s best employers survey each year . There are only three of them!

 

Firms on Glassdoor’s Best Employers Survey Each Year

Annually, for the past 10 years, Glassdoor has published its best employers’ list. Just three firms have made the list each year. And they are Bain & Company, Google, and Apple.

As reported by Business Insider:

Glassdoor published a list of the best companies of 2018 based on anonymous employee reviews. Business Insider looked into which companies have made its list — which features 100 companies annually — since its inception 10 years ago. Accordingly, Bain & Company, Google, and Apple were the only three companies to have made the list every year. Glassdoor’s list of the 100 best companies of 2018 saw plenty of newcomers — 40, to be exact.”

“Thus, Business Insider looked at some Glassdoor analytics to figure out what reviewers love about these three companies. And we found that they are led by widely adored CEOs, typically hold moderately tricky interviews, and feature top perks like generous paid time off policies, health insurance, and 401K plans.”

Let’s dig into why these three firms have remained such popular employers. First, click on the company name in blue to visit its Glassdoor page. Then, read the data gathered by Business Insider. The three photos are from Glassdoor.

Bain & Company

Firms on Glassdoor's Best Employers Survey Each Year - Bain & Co.

Ranking on 2018 Glassdoor list: 2. Average employee rating: 4.7/5. And 98%  approve of CEO Bob Bechek. Most talked-about perks on Glassdoor: Maternity and paternity leave, health insurance, vacation, and paid time off. Also, 96% of employees would recommend Bain to a friend.

Google

Firms on Glassdoor's Best Employers Survey Each Year - Google

Ranking on 2018 Glassdoor list: 5. Average employee rating: 4.4/5. And 96%  approve of CEO Sundar Pichai. Most talked-about perks on Glassdoor: Free food, health insurance, and 401K plan. Also, 91% of employees would recommend Google to a friend.

Apple

Firms on Glassdoor's Best Employers Survey Each Year - Apple

Ranking on 2018 Glassdoor list: 84. Average employee rating: 4.0/5. And 93% approve of CEO Time Cook. Most talked-about perks on Glassdoor: Employee discount, health insurance, and 401K plan. Also, 79% of employees would recommend Apple to a friend.

 

How Do You Compute Customer Lifetime Value?

28 Jan

Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for marketers.

As Bain & Company explains:

“It is possible to calculate loyalty economics with great precision, if you have the resources and the tools to do so. If not, you can also make rough estimates that can help guide decision-making. This page describes a relatively simple way to get reasonable, rough estimates of the potential value that can be created by improving your company’s Net Promoter score and earning the loyalty of more of your customers.”

According to Bain, a simple formula for computing customer lifetime value is:

 

Click the above formula to read a lot more about customer lifetime value and how to calculate it.
 

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