Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
How to Start Your Marketing …
Read moreWill New Calorie Labeling Rules Affect Consumer Behavior?
Here’s a question for you as a consumer: Do food calorie counts affect your behavior? Why or why not?
Here’s a question for you as a food marketer: …
Read more2014 Best Global Brands
Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having …
Read moreWhat’s in a Name (Globally)?
Evans on Marketing Global Marketing, Marketing Communications brand, Burger King, global, KFC, Lay's, Mars, Milky Way, Mr. Clean, Olay
Mr. Clean, Lays, Burger King, KFC, Olay, and Milky Way/Mars are popular brand names. But what are these products known as outside the United States?
Click the image to find …
Read moreLinkedIn Exec: Marketers Make Great CEOs
Evans on Marketing Business Analytics and Marketing Information, Careers analytics, CEO, CMO, LinkedIn, opportunity, planning, Russell Glass 1
Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also …
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