Due to a bad link, this story is being reposted. It is VERY interesting.…
Read moreWhat Are Employers Looking for in Job Candidates?
BrandZ 2014 Top Global Brands
Each year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced by Millward Brown on behalf of WPP.
The 2014 report “shows that the combined brand value …
Read moreThe Components of Personalized Marketing: From A to Z
As we have noted before, customer personalization is an important tactic for marketers — both online and offline.
Recently, Neustar (a data-driven intelligence firm) published an interesting report on …
Read moreThe Hidden Meanings of Iconic Brands
Evans on Marketing Global Marketing, Marketing Communications, Product Management advertising, brand, global, hidden meaning, icon, infographic, logo, opportunity, product management, promotion 2
A number of famous brands have used their logos very cleverly.
As reported by Tim Nunn of Ad Week: “British plastic card maker Oomph has collected 40 such logos …
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