Top Authentic Global Brands — Credibility Pays

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As we noted in August: Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights the top authentic global brands for 2017. See how popular these […]

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Global Brand Simplicity

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What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post. According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report. Each year, […]

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2014 Best Global Brands

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Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world: “To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of […]

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