As we noted in August: Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility …
Read moreGlobal Brand Simplicity
What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.
According to Siegel+Gale, a global …
Read more2014 Best Global Brands
Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having …
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