Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of the future.”
“In measurable terms, this requires that: At least 30 percent of revenue must come from outside the brand’s home region.It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets. There must be sufficient publicly available data on the brand’s financial performance.Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.The brand must have a public profile and awareness across the major economies of the world.”
“These requirements — that a brand be global, visible, and relatively transparent with financial results — lead to the exclusion of some well-known brands that might otherwise be expected to appear in the ranking.
According to Interbrand, the top 10 most highly valued brands in the world for 2014 are: