1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion:
“Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer …
Read moreAre You Passionate Enough in Your Job Search?
It is not just our qualifications that determine whether we get a desired job. It is also the passion we display about getting and doing that job during the interview …
Read moreUsing LinkedIn for B-to-B Social Selling
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Social and Digital Media experiential marketing, HubSpot, infographic, LinkedIn, social media, tips
There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile.
Here are some suggestions in this infographic from …
Read moreDo YOU Have a Strong Twitter Feed?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media business model, customer expectations, customer satisfaction, experiential marketing, infographic, planning, social media, Sprout Social, tips, Twitter 1
In terms of audience size Twitter and use, Twitter is still booming. According to the firm:
- It has about 284 million monthly active users.
- There are 500 million Tweets sent
Don’t Have Bad Content on Social Media
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media B to B, B2B, bad behavior, blog, content marketing, customer expectations, Nicole Karlis, planning, Scripted, social media, tips, trends
Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.
As Nicole Karlis reports for …
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