As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too.
According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at least $3.3 million in 2013. Kathryn Dill reports that:
“Chief executive officers may be the face of an organization, but it’s often chief marketing officers who are responsible for the branding and identity by which consumers readily identify a company. So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list have the highest salaries of executives with the word ‘marketing’ in their job title at all publicly traded companies in the U.S.”
“Topping the list this year is David B. Fischer, Vice-President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform. In 2013, Fischer earned a whopping $8,009,343.”
Click the image to access a Forbes’ slideshow and to read more.
As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.
Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.
In today’s challenging economic climate, getting ahead is about standing out. Understanding and taking command of how you’re perceived by employers and peers is the key to long-term career success. Join us for a discussion of “Self-Branding for Career Growth” with Dr. Joel Evans, a Distinguished Professor at the Zarb School and Professor of Marketing and International Business, who has written and blogged extensively about personal branding and career management. Find out how to conduct a self-assessment, research the marketplace, develop your brand and make yourself relevant to employers.
There will also be an overview of Hofstra graduate programs.
The event is free but REGISTRATION IS REQUIRED. Click here for the registration form.
Tuesday, April 22
6 p.m. – 8 p.m.
101 Park Ave, New York, NY (between 40 – 41st streets)
Tuesday, April 29
6 p.m. – 8 p.m.
400 Broad Hollow Rd, Melville, NY 11747
Are you doing enough to have your resume stand out?
As Jessica Holbrook Hernandez (CEO of Great Resumes Fast) writes for Careerealism, there are seven ways in which many resumes are not “quite cutting it.”
Take at a look at this slideshow to see Hernandez’s advice.
Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image.
As reported by Deborah Shane for Careerealism.com:
“The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, ‘How do I build a following and build my reputation?’ and, ‘How do I get people to comment and re-tweet?’ The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask.Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others.”
Take a look at this Careerealism.com slideshow based on Shane’s suggestions.