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Seven Videos on Marketing Careers

17 Dec

Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
 

How to Start Your Marketing Career

 

A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast

 

Product Marketing Opportunities at Amazon Web Services

 

A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg

 

Market Director, Greg D. on Career Mobility – Exploring Careers at Chase

 

Product Management & Marketing Careers at Optum

 
What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker

 
Several of these videos suggested by Ana Luiza Loures.
 

LinkedIn Exec: Marketers Make Great CEOs

10 Dec

Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also the co-author of a new book titled The Big-Data Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.

In a recent article for Adweek tied to his new book, Glass says that:

The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing’s value. In fact, marketing is now so important that CMOs [chief marketing officers] will make the best next-generation CEOs — thanks to their understanding of data and the customer. Only the marketing department has a clear window on the behavior of the prospect during 90 percent of the buyer’s decision making — the time spent doing research via visits to Web sites, reading online reviews, connecting with peers on social media, and conducting online searches.”

“The CMO’s team has the clearest window into customer and prospect behavior. To sales, the CMO delivers the leads most likely to buy to sales. To finance, the CMO shows his or her team’s revenue contribution. And with IT, the CMO helps built out the marketing technology stack that mediates critical interactions with customers and prospects. The winning companies of the future will be data-driven and customer-focused. No one is in a better position to lead this kind of company than the CMO — the executive who is eminently qualified to be your next CEO.”

Click the image to read more of the Adweek article. Click here to access Glass’s book on Amazon.
 

 

Are You Passionate Enough in Your Job Search?

8 Dec

It is not just our qualifications that determine whether we get a desired job. It is also the passion we display about getting and doing that job during the interview stage of the hiring process.

Consider these observations from Jessica Simko, writing for Careerealism:

“You [should] understand why a person who may be less qualified than you gets a job you don’t get. It’s all in the presentation. Oftentimes, you say all the right things but if your presentation is flat, it will fall on its face. If you don’t really want the job or you aren’t excited about it, it shows even if you say, ‘I want to work here more than any other company.’”

“Enthusiasm, presence, and passion – these qualities excite hiring mangers and they will always tip the scale in someone else’s favor if you don’t show up with them in your interview. When you are expressing  those qualities, people can’t help but love you and be engrossed in everything you say. This is especially important to remember when you consider that many hiring managers conduct back to back (or close together) interviews. I cannot express in words how often candidates get tossed out of the candidate pool simply by deficiencies in their overall presentation that only become apparent when running multiple interviews back to back or close together.”

Read more by clicking the image.
 
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Photo credit: Shutterstock

 

Using LinkedIn for B-to-B Social Selling

7 Dec

There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile.

Here are some suggestions in this infographic from HubSpot.

 


 

Get Noticed on LinkedIn!

1 Dec

Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand!

Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips?

Click the image to read more from Goodman.

 

 

Mastering Your Online Professional Brand

16 Nov

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success.

And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot:

“In today’s world, it is imperative to have a strong brand online. Why? Employers use the Internet to learn about potential new employees. Businesspeople use the Internet to do research on potential new partners. Marketers use the Internet to connect with thought leaders and promote content. The list goes on and on. If your brand online is not up to par, you might be losing out on opportunities you didn’t even know existed!”

 

Click the image to access a 50-page guide from HubSpot.
 

Professional Brand

 

Great Advice at Slideshare

7 Nov

Over the past several months, I have uploaded a number of valuable presentations at Slideshare. There should be something here for almost everyone!! :-)

Please let me know what you think.

Here are the links to these presentations (in alphabetical order):

 

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