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Evans on Marketing’s Most Popular Posts for the First Half of 2015

3 Jul

Thank you for reading our evansonmarketing.com posts. :-)

Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them:

  1. See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for you: 5 Things You Thought You Knew About Interactive Content)
  2. What Job Skills Will Be Most Important in 2020?
  3. Body Language Errors to Avoid During Interviews
  4. What Are the Toughest Languages to Translate?
  5. Looking to Generate Passion? Consider Using the Color Red
  6. Social Marketing Tips
  7. Do YOU Think Before You Tweet?
  8. Personalizing Marketing
  9. Ten Marketing-Oriented Business Trends to Consider: A Slideshow
  10. Does Rebranding Always Work?
  11. Video and Social Media Are Big in the Mobile Era
  12. Pay More Attention to Loyal Customers!

 

 

Resume Tips: An Infographic

19 Jun

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume stand out from our job applicant competitors.

As Mark Wallace writes for Akken Cloud:

“Finding the right candidates has always been and will continue to be a top challenge for recruiters and their clients. And, with the job market as strong as it is now, often times, active and passive candidates for employment are relying on the available new media channels and not spending as much time as they should on dusting off an old resume or perhaps creating a new one.”

“Let’s face it, the traditional resume or CV, will likely go away in the not too distant future. However today, how a candidate formats his or her resume is often the primary reason why a technology platform, a recruiter, or talent acquisition team will select and follow up with a potential candidate. The below Resume Do’s and Don’ts infographic includes some great tips to help your employees, customers, and your team to be successful.”

 

Click the image to enlarge it.

Via AkkenCloud

 

How to Do Better at Scheduling Your Activities

2 Jun

Are you a procrastinator? Do you plan out your activities to stay on target? Want to do better at personal scheduling?

Check out this video from Gretchen Rubin, the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold more than two million copies and been published in more than thirty languages.

 

 

Why You Aren’t Acing Your Interview

1 Jun

Are you doing your best on job interviews? No matter how good we are, there are also tips from which we can learn to do better.

Consider several tips from Interview Success Formula, an interviewing consultancy. They are presented in a non-threatening animated format.

Note: Within this video, ISF also mentions its proprietary $97 online interviewing system. As an independent source, Evans on Marketing does NOT receive payment from this company!
 
 

 

Toastmaster International’s Speaker of the Year

26 May

Toastmasters International “is a world leader in communication and leadership development. Our membership is 313,000 strong. Members improve their speaking and leadership skills by attending one of the 14,650 clubs in 126 countries that make up our global network of meeting locations.”

Each year, Toastmasters International has a World Championship of Public Speaking competition. In 2014, Sri Lanka’s Dananjaya Hettiarachchi was the winner of the competition.

Via YouTube, here is an inspirational speech from Hettiarachchi.
 
 

 

The Growth of the Chief Digital Officer (CDO)

25 May

Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries and around the globe.

In recent years, many companies worldwide have created a new senior job description — Chief Digital Officer (CDO). This is another entry in the alphabet soup of executive positions, which already include CEO, CFO, CMO,  and many more acronyms.

As reported by eMarketer:

“In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.”

“The analysis found that the CDO role was spreading globally. While North America boasted 88% of CDOs worldwide in 2013, its share dropped to 68% last year. This was due largely to a surge in Europe, which expanded its proportion from 7% to 23%. Asia-Pacific was up slightly, from 4% to 6% of CDOs globally, while India and the Middle East rose from 1% to 2% and Latin America joined the playing field with the remaining 1%.”

 Click the chart to see more from eMarketer.

 

 

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

18 May

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube.

There are great lessons for us all.

 

 

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