Archive | Careers RSS feed for this section

How to Better Position Yourself for a Promotion

31 Jan

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials at LinkedIn and at your firm. So, what should you do next?

According to Alexia Vernon, writing for Careerealism, there are 6 things you can do:

1. “Under Promise And Over Deliver – With many companies leaner than they were several years ago, there are probably many internal voids. You want to identify and then fill them. I recommend looking at how you can informally be of service; for example, ask your supervisor or team members how you can step in and support them.”

2. “Be An Intrapreneur – An intrapreneur is someone who uses an entrepreneur’s mindset, relationships, skills, and behaviors within an organization’s four walls to develop new, innovative ways of working, new products, or new services. By launching a new venture within your company’s four walls, you may just create your new position. And when you succeed, you will have evidence of your leadership experience.”

3. “Get Your Internal Networking On – It’s important to develop mutually beneficial relationships throughout your company. To put yourself in line for such an opportunity, set the time to get to know all of your colleagues. Be curious about their work and opportunities they foresee on the horizon.”

4. “Balance Short and Long-Term Thinking – While it’s important to stay on top of your chief responsibilities and accountabilities, you also want to have an eye towards how your work plays into the bigger picture. Get clear on your department or organization’s one, two, and even five-year goals and work with your supervisor to make sure that how you are spending your time and energy is moving you — and the company — in the right direction.”

5. “Zap Negativity – People want to work with happy people. And let’s face it, right now too many workplaces are seas of persistent complaint. Senior leaders also want emerging talent who see opportunities rather than obstacles.”

6. “Ask – This might sound obvious, but I can’t tell you how many people know a position is open in their companies and fail to self-advocate for themselves or hope that a supervisor will read their minds and make them that offer they can’t refuse. This is particularly important for women. Men initiate these kinds of conversations about four times as often as women!”

Click the image to learn more.
 

 

Can You Pass the “8-Second Resume Test?”

27 Jan

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is the one that is read and liked!

As Don Goodman writes for Careerealism:

“Skimming – that’s what hiring managers are doing when they are going through resumes. There’s no time to read word-for-word when there are hundreds of resumes coming in for that one position, so they skim for key information. In fact, studies show that they spend about eight seconds scanning your resume. If you want a positive response on your resume in the 8-second resume glance, here’s what you have to do.”

Click the image to read several suggestions from Goodman.
 

 

Entrepreneurs Feeling GREAT About 2015

17 Jan

After enduring the Great Recession, many — but, by no means all — entrepreneurs have done better the last couple of years. So, how are they feeling as we enter further into 2015?

As Leigh Buchanan reports for Inc., the leading publication devoted to entrepreneurs, as well small and fast-growing firms:

“Entrepreneurs, optimistic by nature, are particularly — indeed, almost giddily — enthusiastic. Our second annual State of Small Business survey finds their collective confidence up sharply from last year. While they do have concerns — about health care costs, political gridlock, and regulation — most seem to share the sentiments of J. Schwan, CEO of Solstice Mobile in Chicago, who says, ‘It would take something pretty significant to inhibit the growth we’ve been experiencing.'”

“The percentage of respondents who describe themselves as ‘very confident’ about the economy’s prospects over the next 12 months has almost tripled, from just under 10 percent last year to 26 percent this year. The number who say they have little confidence that the economy will be strong has dropped by more than half.”

“Survey respondents, drawn from the Inc. 5000 universe of America’s fastest-growing companies, were even more upbeat about the prospects for their own companies, with 57 percent rating them as ‘excellent,’ versus 38 percent [last year]. The percentage who see their company’s 12-month outlook as average or poor fell from 16 percent to just 8 percent.”

Click the image to read more.
 
Inc

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

Marketing Number One in Yet Another Career Survey

4 Jan

For those with a college degree, Marketing places TWO career options in CareerBuilder’s “Top Jobs for 2015″ survey — Marketing Executive at number one and Sales Manager at number ten.

According to the study’s press release:

“Looking for a new job in the New Year? CareerBuilder partnered with Economic Modeling Specialists Intl. (EMSI) to compile a list of hot jobs for 2015 based on supply and demand. The list features occupations for which the number of jobs companies post each month significantly outpaces the number of people they’re actually able to hire – showing where companies are hungry for talent and how much the positions pay.”

“‘Job creation is gaining ground and job seekers are gaining leverage,’ said Matt Ferguson, CEO of CareerBuilder and co-author of The Talent Equation. ‘For nearly 70 occupations in the U.S., the rate at which workers are being hired isn’t keeping up with the frequency and volume of open positions being advertised. By drawing attention to talent deficits, our list underscores opportunities in everything from technology and health care to sales and transportation for job seekers looking to make a change.’”

“The analysis uses EMSI’s extensive labor market database, which pulls from over 90 national and state employment resources. CareerBuilder and EMSI looked at the average number of people hired per month in more than 700 occupations from January 2013 to August 2014 and compared that to the number of job postings for each occupation aggregated from online job sites for the same period.”

Click the image to read more.
 

 

What Are Employers Looking for in Job Candidates?

22 Dec

Are you doing all that you can to excite potential employers?

As Tracey Parsons, CEO of  CredHive (a job-credentialing firm), writes for Careerealism, there are several things that employers seek in candidates:

  • Follow instructions – “At my company, we require you to join our database. We only use our own tool to identify talent for our open positions. We don’t take resumes. We don’t believe them. But, that’s our requirement. So, when people do what we’ve asked, we are happy. We look at their work samples and try to find the best hire based on what they’ve done.”
  • Use focused communications – “When you focus your communication on solving business problems, I love you for it. I can imagine you doing the job right away, because you get it.”
  • Show that you understand the company – “This tells me three things: First, you took the time to read our site and understand our personality. Second, you understand our brand enough that the learning curve when you start isn’t steep. See, I can already see you working here when you write in our voice. And finally, it tells me that you also see alignment.”
  • Show examples“Nothing beats examples! Examples are awesome and help you stand out. If you have a portfolio, Slideshare, CredHive, links to documents, spreadsheets, reports, project plans, ideas, and presentations from Dropbox, send them.”
  • Ask intelligent questions – “You should be curious about our company, its trajectory, my management style, and the team. You need to ask good questions to help yourself make a well-informed decision. When you ask good questions, I can tell you are curious and that you are thoughtful.”
  • Do a good job of following up– “Nothing seals the deal like a smartly crafted follow-up message. First, there’s the follow up thank you note. I have to admit as digital as I am, I do like a nice hand-written note. But, the E-mail type is also a really nice thing. The net, always send a thank you note.”

Click here to read more.

 

Seven Videos on Marketing Careers

17 Dec

Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
 

How to Start Your Marketing Career

 

A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast

 

Product Marketing Opportunities at Amazon Web Services

 

A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg

 

Market Director, Greg D. on Career Mobility – Exploring Careers at Chase

 

Product Management & Marketing Careers at Optum

 
What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker

 
Several of these videos suggested by Ana Luiza Loures.
 

Follow

Get every new post delivered to your Inbox.

Join 1,228 other followers

%d bloggers like this: