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Don’t Appear as a Job Hopper on Your Resume

3 Feb

Have you had a lot of jobs in your career? If you are perceived as a “job hopper,” some companies won’t consider you for a job opening no matter how strong your resume.

Why can this be a big negative in your job search?

As Don Goodman observes for Careerealism:

“When an employer scans your resume for 20 seconds, what will they see? If you have had a series of jobs lasting 1-2 years, then you may look like a job hopper and these are big red flags on your resume. Securing a candidate takes time and money for employers, so a candidate who has a record of job hopping does not leave a positive impression and sways employers to move on to consider other candidates instead. Short periods of employment generally indicate that you were terminated due to lack of performance and that is not the impression you want to convey.” [or that you are much too restless when you’re at a given job and move on to the next short-lived opportunity.]

Here are four tips from Goodman:

  1. Company Changes — “When the reason you leave the job is because of structural changes within a company or the company closes down, these are situations that are not within your control and should not be cause for you to appear like a job hopper on your resume. Whether you were laid off, the company moved out of state, or went out of business, indicate that as a brief note on your resume next to your dates of employment.
  2. Consulting And Temporary Assignments — “One way to handle this is to pull all these experiences together into one pool on your resume. You may indicate on your resume ‘Consultant’ and specify the full length of time you were in the role. Underneath this section, highlight the companies and/or specific experiences and accomplishments in the role. An employer will view all the individual experiences and temporary assignments – and its significance in furthering your career experiences – as a whole.
  3. Reformatting Dates of Employment — “Rather than listing the specific month and year you were employed with an employer, indicate only the year. It can appear less obvious that you were only on the job for 16 months, and appear more like two years.
  4. Demonstrate Past Contributions and Accomplishments — “There is little you can do to change the amount of time you were on certain jobs, but what you can do is divert the focus to your contributions and accomplishments on the job. Even if you were on the job for under a year, highlight significant contributions you made to show outstanding performance on the job. Employers care about and are impressed by candidates good at what they do and who are effective on the job; even if you only had a short period of time in the role.”

 
Click Goodman’s photo to read more.


 

Are You Ready for a Months-Long Job Interview?

20 Jan

We know that the job hiring process is much tougher today than in the past — due to companies’ use of key-word computer software to pre-screen resumes, the downsizing of several major companies, and the number of applicants for each good job. But, another disheartening trend for job seekers is the longer hiring process used by many firms. Job seekers must be ready to deal with these trends without getting overly frustrated by them. A positive attitude, and endurance, are essential.

For example, in  today’s print version of the Wall Street Journal, Sue Shellenbarger’s report is titled “The Six-Month Job Interview”:

“It has never been easy to land a job, but a rise in hiring has added a new twist: Employers are taking nearly twice as long to hire people as they did several years ago. ​Companies need an average of 23 days to screen and hire new employees, up from 13 days in 2010, says Andrew Chamberlain, chief economist at the jobs and recruiting site Glassdoor, based on a study of nearly 350,000 interview reviews by the site’s users. Applicants run a gantlet of multiple interviews not only with bosses but with teams of prospective co-workers. Also, more people are being asked to submit business plans or face a battery of personnel tests.” [Click here to access the full Glassdoor report.]

“For job seekers, performing well during decision-making marathons requires a thick skin and new skills. Some get frustrated or blame themselves for delays in the hiring process. ‘It can be debilitating. It goes on and on,’ says Carole Osterer, Wayland, Mass., who completed a job search late last year. A human-resources manager at one employer called her with glowing comments. A month later, he called to say the company wasn’t interested after all. After another month, he reversed himself again and asked her to interview, says Ms. Osterer, a university research administrator. She did the interviews but never heard from the employer again.”

 

To read more about the elongated job search process (and see more tips like those below), click the image.

“HURDLE: Long silences between interviews are making you crazy. DO: Suppress your frustration and find a friendly way to stay in touch, such as sending an article of interest. DON’T: Call HR and demand to know your status.” Illustration: Tim Bower for The Wall Street Journal

 

Quotable Career Tips from Business Leaders

19 Jan

Do you want to be a better leader? If yes, take a look at these leadership tips in the form of quotes by prominent  executives as compiled by the National Retail Federation.

Click the image for a larger version.

NRF Quotes
 

Looking for a Job in Marketing Or Public Relations?

18 Jan

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations.

As Clare Lane reports for PR Daily:

“The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.”

The “Paladin Blog notes, as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Because of technology, social media, shifting consumer behavior, and marketing’s increased role in customer service, these professionals need to be agile, adaptable, and always willing to learn. And because of those same things — along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.”

 
Click here to see Paladin’s top ten creative/marketing jobs (and their average salaries) for 2016.
 

And click the image for specific companies with marketing jobs as of January 2016.

 

The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.
 

What’s the Best Way to Sell a Product?

3 Dec

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative.

  1. Many consumers like shopping for items such as clothing (to try items on and better comparison shop in person).
  2. Advanced consumer electronics and major appliances.
  3. Items that are not purchased frequently and may be expensive, such as houses, jewelry, and cars.

So, in cases where personal selling is utilized, what steps should be followed?  Here is an infographic on the selling process from HubSpot. [Although some of the following steps are more applicable to outside salespeople, many of them also apply to inside/in-store salespeople.]

 
Sales Process Infographic
 
 

An Interview Tips Checklist

2 Dec

Hofstra graduate Emily Miethner is the founder of FindSpark, “a community dedicated to setting up every young professional for career success. We’re here to inspire you and give you the tools and resources you need to discover and follow your passions, meet great people, and push you to be the best you can be.”

One of the tools recently developed by FindSpark is an interview checklist. Check it out.
 
Interview Tips 2
 

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