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Self-Branding for Personal and Career Success

26 Feb

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success.

In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to Psych Up to draw upon his extensive experience teaching and blogging on self-branding. He invites listeners to think through steps of self-reflection to identify qualities that translate into brands.

In the discussion with Host Dr. Suzanne Phillips, he considers the three aspects of self-branding and the difference between a person’s inherent self-brand and a person’s perceived self-brand. He shares stories that capture the importance of self-branding and offers do’s and dont’s for formulating a personal self-brand.

When applying self-branding to the professional arena, Dr. Evans offers invaluable tips for tailoring your self-brand to the job being offered and as a platform for your resume and interview preparation. Whether you are looking for a date or a job, you will find this to be a very valuable show.
 

Click below to listen to the interview.

 

 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

Do YOU Have a Happy Voice?

7 Feb

When people interact with us, there are a number of cues that affect the way our conversations are perceived by the listener/viewer. Two of these cues are the inflection of our voices and our choice of words. Do we come across as authoritative, disgruntled, sincere, etc.?

As Emma Snider writes for HubSpot:

Happy ears aren’t such a good thing in business. But happy voice? A very good thing. Even the slightest error in phrasing can put a prospect off — which means salespeople spend a lot of time thinking about the particular words they use to pitch their products and converse with buyers. But no matter how hard a rep tries to weed out all of the overtly negative or unnecessary terms in their vocabulary, there are always going to be a few that fly under the radar. Even though certain words don’t seem insidious on the surface, they can strike prospects the wrong way. Offputting words = frowning prospects. And frowning prospects don’t sign contracts.”

“What are some of these deal-destroying words? Kayako has identified such 10 verbal culprits in this SlideShare, and provided happier suggestions that will make both salesperson and buyer smile. Turn those frowns (and perhaps any negative sales trends) upside down.”

 

 

How to Better Position Yourself for a Promotion

31 Jan

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials at LinkedIn and at your firm. So, what should you do next?

According to Alexia Vernon, writing for Careerealism, there are 6 things you can do:

1. “Under Promise And Over Deliver – With many companies leaner than they were several years ago, there are probably many internal voids. You want to identify and then fill them. I recommend looking at how you can informally be of service; for example, ask your supervisor or team members how you can step in and support them.”

2. “Be An Intrapreneur – An intrapreneur is someone who uses an entrepreneur’s mindset, relationships, skills, and behaviors within an organization’s four walls to develop new, innovative ways of working, new products, or new services. By launching a new venture within your company’s four walls, you may just create your new position. And when you succeed, you will have evidence of your leadership experience.”

3. “Get Your Internal Networking On – It’s important to develop mutually beneficial relationships throughout your company. To put yourself in line for such an opportunity, set the time to get to know all of your colleagues. Be curious about their work and opportunities they foresee on the horizon.”

4. “Balance Short and Long-Term Thinking – While it’s important to stay on top of your chief responsibilities and accountabilities, you also want to have an eye towards how your work plays into the bigger picture. Get clear on your department or organization’s one, two, and even five-year goals and work with your supervisor to make sure that how you are spending your time and energy is moving you — and the company — in the right direction.”

5. “Zap Negativity – People want to work with happy people. And let’s face it, right now too many workplaces are seas of persistent complaint. Senior leaders also want emerging talent who see opportunities rather than obstacles.”

6. “Ask – This might sound obvious, but I can’t tell you how many people know a position is open in their companies and fail to self-advocate for themselves or hope that a supervisor will read their minds and make them that offer they can’t refuse. This is particularly important for women. Men initiate these kinds of conversations about four times as often as women!”

Click the image to learn more.
 

 

Can You Pass the “8-Second Resume Test?”

27 Jan

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is the one that is read and liked!

As Don Goodman writes for Careerealism:

“Skimming – that’s what hiring managers are doing when they are going through resumes. There’s no time to read word-for-word when there are hundreds of resumes coming in for that one position, so they skim for key information. In fact, studies show that they spend about eight seconds scanning your resume. If you want a positive response on your resume in the 8-second resume glance, here’s what you have to do.”

Click the image to read several suggestions from Goodman.
 

 

Entrepreneurs Feeling GREAT About 2015

17 Jan

After enduring the Great Recession, many — but, by no means all — entrepreneurs have done better the last couple of years. So, how are they feeling as we enter further into 2015?

As Leigh Buchanan reports for Inc., the leading publication devoted to entrepreneurs, as well small and fast-growing firms:

“Entrepreneurs, optimistic by nature, are particularly — indeed, almost giddily — enthusiastic. Our second annual State of Small Business survey finds their collective confidence up sharply from last year. While they do have concerns — about health care costs, political gridlock, and regulation — most seem to share the sentiments of J. Schwan, CEO of Solstice Mobile in Chicago, who says, ‘It would take something pretty significant to inhibit the growth we’ve been experiencing.'”

“The percentage of respondents who describe themselves as ‘very confident’ about the economy’s prospects over the next 12 months has almost tripled, from just under 10 percent last year to 26 percent this year. The number who say they have little confidence that the economy will be strong has dropped by more than half.”

“Survey respondents, drawn from the Inc. 5000 universe of America’s fastest-growing companies, were even more upbeat about the prospects for their own companies, with 57 percent rating them as ‘excellent,’ versus 38 percent [last year]. The percentage who see their company’s 12-month outlook as average or poor fell from 16 percent to just 8 percent.”

Click the image to read more.
 
Inc

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

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